On a website, web or mobile app, humans constanly interact with multiple elements. While a good UI (User Interface) ensures that user is able to do his/her task without being lost, UX (User Experience) ensures that the design is intuitive and evokes the right emotions and empowers the user. User engagement happens when UI & UX work together.
Our specs help estimate each element’s function on the platform, positioning and architecture. Once set, we work around text, images and color themes and share a prototype – the best preview of how it will look. Our user-first approach lets us be focused on functionality, and helps you convert visitor to user and user to power user.