The 404 error message is also an important content copy.

Content strategy

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What is Content Strategy

Every word on a digital platform is a conversation with the user – the welcome banner, the tooltip-the 404 error message-everything. The right usage of words makes the user comfortable and increase engagement. UX writing is a new language skill that celebrates brevity and clarity. A content startegy covers setting communication guidelines, developing content calendar for all channels , distribution and tracking conversion.

Our Role

We become an extension of your marketing team, help you eveluate the right tone and taste of lauguage based on your target persona. When building a product for global audience, balancing the scale is something we have expertise into. We cover every form of communication-product pitch-benefit statements-web copies, in-app messaging and also when you want to talk to investors…;)

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